Market Research

PRIMARY MARKET RESEARCH

• Consumer Research
• Identify common goal (target group)
• Recording sales points

MEHTODS OF REVIEWING PRIMARY RESEARCH

• Personal interview
• Telephone interview
• Sending questionnaires by mail

STAGES OF IMPLEMENTATION RESEARCH

• Design a questionnaire
• Complete personal interview
• Recording of responses
• Classification of responses
• Weighting of responses
• Evaluation of responses
• Reporting and export of key findings
• Presentation of research results

SECONDARY MARKET RESEARCH

• Demographic changes and trends
• Economic trends
• Arithmetic, sector quality development (industrial, manufacturing)